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Google Adwords for Images

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Thu, 2004-05-13 09:26 — Marketing Fan

Quote:

Google image ads are a new type of graphical AdWords ad appearing on select content sites in the Google Network. Image ads combine two powerful approaches: graphics and proven AdWords targeting technology.

Unlike traditional online graphical ads, image ads are matched to a page's content. This targeting makes image ads more attractive and relevant to anyone browsing the site. Therefore, image ads offer you yet another effective way to increase your business exposure and reach new prospects.

  • AdSense web publishers will have the option of running image ads on their web pages, and can benefit from the increased revenue potential of targeted, graphical ads.
  • Image ads will increase the available inventory of ads for your pages, and offer an alternative option for publishers wanting to monetize their pages.
  • Image ads will show in rotation with text ads. On a page by page basis, Google's technology determines whether text ads or image ads are likely to make you more money, and serves the best ads to your page.
  • Google image ads are currently in beta and are available in 4 major formats: 468×60, 728×90, 120×600, and 300×250.

Google on Image Ads

Some examples

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