Brad Fallon has put up a new video that deals with the advantages of organic search optimization vs. pay per click traffic.

Obviously this is a teaser campaing for one of his new (info?) products as it’s hosted on convertlinks.com (which domain just went 2+ years old – links will start to work).

Some topics or findings he touches:

• get 2 SERP entries for 70% probability of click-thru
• demographics show: highschool kids only click 33% on organic search, so PPC is good for that target group… higher educated and therefore those with buying power people click 55-65% on organic results… so if you are selling to those you know what do improve :-)
• then he goes a bit into detail on the long tail keyword phrases, low hanging fruits or just 3+ word keyword search phrases that convert much better and how to target them

• conversion testing after around 16 min is another topic- some nice samples about security logos in the wrong place impacting conversion negative were quite interesting… that part is really worth watching

that first video is here

Then there’s a 2nd video I didn’t watch in full as it again had a pretty slow start, but it later on at minute 13 or so talks about LSI or latent semantic indexing which is a technology search engines use today…

if you every wanted to understand what LSI is, they have some nice, simple samples in there… GO SEE IT!

so the second video is here

After the videos they send you to a signup page for their autoresponder – and well I signed up again… I get so many unqualified spam these days that one or two single targetted sales mails really don’t make a difference … I thank them for putting me on a list that targets my needs :-) and of course I use a qualified email that I can anytime – like “brad-fallons-new-video@mydomain.com” ... hehe