I have no clue when Google (silently?) introduced this vertical search feature, but I LOVE IT!

Doing a search for History of violence - the new David Cronenberg movie, I not onle get good organic results to IMDB, the dedicated movie page and a couple of review pages, but one vertcical result where I can lookup (US) showtimes by ZIP or city and the A History of Violence (2005) - Review Google Search page where I have a new SERP page with summaries/excerpts from those review pages...

check it out.