Regardless of what Adimpact told on their site, Brian asked them again and the answer is pretty clear
Publishers are not permitted to alter the behaviour of Google ads. This includes implementing the AdSense ad code in a floating windows. We therefore ask that you do not use www.adimpact.com to place your Google ads in floating windows. We appreciate your cooperation and understanding.
I would assume we see an Adsense TOS and publisher guideline update within some days…
questions?
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