I attended the WebmasterWorld pubcon 10 show in Las Vegas 2 weeks ago - and guess what I found ?

A lot of people were not aware of pre-sell pages and their benefits!

And my clients did not know, that I can help them get some good pre-sell pages !

Presell pages are made up of real informational content, surrounding links to you .... - writing about YOU!

Pre-Sell Pages are not like simple paid links - they have more value to both - users and search engines... and that can not just be devalued!

A good reason why pre-sell pages are becoming more and more popular !

Pre-Sell Pages are good for the user! and that means, they are good for your rankings !

You are asking: "Presell-what? Christoph, what are you talking about?"

What are pre-sell pages?

Presell-Pages - also referred to as marketing content hosting on established authority sites, billboard ads, advertorial placement, hosted marketing pages or simply the perfect link.

It means the placement of an article – an informational and well written and proof-read article about your business , your industry , your features and benefits .

This article links to your site as well as some authority sites (.edus or .govs) related to that topic - giving it a good trust-rank. That article shall really be good for the user - not a simple sales page. It will help the user learn about the industry and business you are working in. And again - what Google now says concerning SEO : "If it's good for the user, it will be good for your sites ranking "

The page will be assigned a good trust-rank , the page is hosted on an established domain, often 5-10 years old - linked from tons of commercial and even .edu / .gov domains - and linked from within that site using your keywords so it will certainly rank for it self - for your site's topic and keywords!

Furthermore, from this authority page, you have great (deep-) links to your site !

So you can expect the presell page itself to rank very well – you are actually given another SERP entry driving traffic to your site. Yes, that pre-sell page will kick down another competitor of yours by one :-)

And your own, linked site will benefit from the authority links, too. You will get links from an old, established site that writes about you, your business and your products!

So, compared to a single link you have numerous additional benefits:

• You will get much more link juice (link power) as your link will be placed in good, relevant, informational content - that's good for the user
• You will get natural, human click-thru traffic in addition to the link juice – the page will rank for itself – offering a second entrypoint to your site
• Your products and content will be placed on an old established site , often having dozens of natural, high quality, authority backlinks (.edu, .gov, .mil) and hundreds of other great .com backlinking domains from hundreds of different IP addresses
• Your site will get an unseen ranking boost and higher trust-rank
• Your site will get into great and trusted neighborhood by being linked from an already trusted site

What do SEO experts think about pre-sell pages ?

• Aaron Wall - SEOBook.com Pre Sell Pages - a Better Way to Rent Sitewide Links
• Todd Malicoat - Stuntdubl - Pre sell Pages - Striving for the Perfect Link
• John Lessnau - Linkadage Content Pages for Text Link Ads - Are dedicated pages for your advertisers text links next big thing in SEO?
• Searchenginewatch.com - A Positive step forward in link strategies
• Dan Thies - 3+ years ago already : Swap Content, Not Links!
• Threadwatch.org post and community feedback on pre-sell pages - Pre sell Pages vs. Sitewide Links