Brad Callen, the creator of the search engine analysis tool SEO Elite has created a free ebook on search engine optimization with an amazing volume of 90 pages and a very good roundup on a lot of topics that everyone stepping in the search engine optimization market should know...

I like this book especially because it again rounds up all the DO's and DON'T that are so obvious for the more experienced but are constant failures of beginners... those include hidden text, meta tag spamming and all the things that DID NOT even work back in 1998 or so... only very low-tech engines could be tricked by that - most of the time you simply get a penalty for that.

Brad goes into several details analysis details - explaining analysis steps using his tool SEO Elite, which I own as well, as it really makes certain analysis any steps very easy...

He also goes thru all his samples he provided as a free guideline to every SEO Elite client using his autoresponder tutorials.

The ebooks chapters are headed catchy as follows:

1. Optimize The Wrong Keywords And You'll Likely Never See Results ...
2. How Changing One Single Onpage Optimization Factor Can Boost
3. Your Rankings By Over 350 Positions!
4. The Secret To Getting Listed In Google In Under 24 Hours - Guaranteed!
5. How To Skyrocket Your Website To The Top Of Google With
6. Properly Planned Offpage Optimization!
7. How To Skyrocket Past The #1 Ranked Website On Google For
8. The Term Diet Information ...
9. Are You Asking Google To Penalize Or Ban Your Website?
10. Don't Get Your Website Banned BY Google... By Accident!
11. Possibly The Biggest Misconception About Ranking Well In The Search Engines...”
12. What You Must Do To Rank Well For Your Inner Web Pages...
13. The Cold Hard Facts About Googl Page Rank And How To Use It To 1-Up Your Competitors!

Of course you must be aware that Brad explains all steps using his own product SEO Elite does not mean you can only do it with his tool... no catch - there are plenty other's out there - his one's is just the most convenient I have licensed currently.

However, I have a copy of that free SEO ebook to download hosted on my site here - download for free and enjoy Brad's great and easy to understand writing style...

I'll take this book with me as well (along with a few dozen others) for vacation...