Adobe joined the companies of using employee blogs as a marketing tool and launched their Adobe Blogs

That's 2 Years after fake employee-blogging was (mis-)used as a recruiting tool at Amazon , and even the so-quiet-in-the-past Google and Matt Cutts (an honored Google expert, sometimes referred to as GoogleGuy) started blogging.

This is an ongoing trend to make companies more human, trustworthy and "just real", and – user wise – provide fresh content on a daily basis for all types of stakeholders.

When does your company introduce a daily blog to attract and retain your clients with a touch of "human" ?

A sidenote on the SAP blogs…

SAP also has some "executive blogs" … but these are not public, as you have to register and probably get a lot of filtered and canned "company strategy" hype from in there… a nice packaged market communications or investor relations instrument for them IMHO…