Comments on: Adsense clickable area – and publisher earnings reduced http://www.marketingfan.com/adsense-clickable-area-and-publisher-earnings-reduced Fri, 02 Dec 2011 04:17:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bernie Mac http://www.marketingfan.com/adsense-clickable-area-and-publisher-earnings-reduced/comment-page-1#comment-619 Bernie Mac Wed, 30 Nov -0001 00:00:00 +0000 #comment-619 This is definitely major news. Minimizing the areas on which you can click will greatly reduce accidental clicks, as you say causing the value of the click to increase for the advertiser, but the person hosting the ads will reap a lesser income. I often write ad copy for use in PPC campaigns and I've found a product that makes testing ads for profitability easier. The tool is Glyphius. It really saves time. This is definitely major news. Minimizing the areas on which you can click will greatly reduce accidental clicks, as you say causing the value of the click to increase for the advertiser, but the person hosting the ads will reap a lesser income.

I often write ad copy for use in PPC campaigns and I’ve found a product that makes testing ads for profitability easier. The tool is Glyphius. It really saves time.

]]> By: Chet Kent http://www.marketingfan.com/adsense-clickable-area-and-publisher-earnings-reduced/comment-page-1#comment-620 Chet Kent Wed, 30 Nov -0001 00:00:00 +0000 #comment-620 This should be good news for advertisers but I bet those churning out "adsense sites" might be crying the blues. I agree Google's move should cut down on accidental clicks - a nice thing if you're paying for those accidents! Bernie you're right on about using Glyphius for adword ads. With only a few characters to work with, you need to make every one count AND grab as many interested prospects as possible. Since Glyphius likes wordy titles - scoring high with tiny headlines is a feat - but worth the effort. Cheers, Chet This should be good news for advertisers but I bet those churning out “adsense sites” might be crying the blues.

I agree Google’s move should cut down on accidental clicks – a nice thing if you’re paying for those accidents!

Bernie you’re right on about using Glyphius for adword ads. With only a few characters to work with, you need to make every one count AND grab as many interested prospects as possible. Since Glyphius likes wordy titles – scoring high with tiny headlines is a feat – but worth the effort.

Cheers,

Chet

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