Imagine you got that cool site developed for years,
an e-commerce site. You are selling stuff, let’s say it’s printer equipment like toners and such.

Then imagine you’ve been investing money into the site as well as paid links from all over the internet for the last three years. You spent BIG money, but you made BIG business

You are actually on the frontpage of Google for many branded terms like

Xerox toners
Canon cartridges

etc.etc… generic search queries, bringing you tons of traffic, leads and of course – sales.

Would YOU go out and remove old links in the favor of new links… just because the prices you paid for links 3 years ago where a lot higher than today?

How much do YOU think is a PR6 link worth today? if placed a month ago.

Versus a PR6 link on a page that was PR6 three years ago already, and your
link was on the page for all 3 years??? plus you had some subpage links for a couple of long tails there too (no sitewide)

My opinion is, that a 3yr aged PR6 link is PRICELESS.
You cannot buy the strenght a PR6 link has developed with ANY money today.

Not even those PR9s that are flocking around between $500 and $1000 per month will give you the same relevant link juice as those aged links IMHO.

What’s your take on this?