Definition of CPC – CPA – CPS campaigns
March 21st, 2005 — | 3 Comments »These are common campaing methods used in affiliate marketing:
Cost-per-click (CPC): You earn commissions with CPC campaigns simply by providing a link that visitors to your web site or readers of your newsletter click on and get redirected to the campaign's landing page.
Cost-per-lead (CPA): With CPA campaigns, you earn commissions based upon visitors to your website clicking on an ad, arriving at the campaigns landing page and completing the signup form. For you to receive credit for these visitors they must complete the entire signup process and arrive at the finishing thank-you page. The "A" stands for action.
Cost-per-sale (CPS): CPS campaigns are very similar to CPA campaigns, except that instead of simply signing up for something, your visitor must complete a sale. These campaigns pay you based on the total amount of completed sales.



October 29th, 2009 at 12:15 am
[...] always been a fan of the CPA model for affiliate marketing as a publisher. It is pretty cut and dry. Typically, CPA [...]
March 6th, 2010 at 5:27 pm
But doesn’t exist CPL as cost-per-lead in the same name?
March 27th, 2010 at 11:58 pm
CPA is the same like CPL ? (lead)