Definition of CPC – CPA – CPS campaigns

These are common campaing methods used in affiliate marketing:

Cost-per-click (CPC): You earn commissions with CPC campaigns simply by providing a link that visitors to your web site or readers of your newsletter click on and get redirected to the campaign's landing page.

Cost-per-lead (CPA): With CPA campaigns, you earn commissions based upon visitors to your website clicking on an ad, arriving at the campaigns landing page and completing the signup form. For you to receive credit for these visitors they must complete the entire signup process and arrive at the finishing thank-you page. The "A" stands for action.

Cost-per-sale (CPS): CPS campaigns are very similar to CPA campaigns, except that instead of simply signing up for something, your visitor must complete a sale. These campaigns pay you based on the total amount of completed sales.

2 Comments | What say you?

  1. pozycjonowanieNo Gravatar Says:

    But doesn’t exist CPL as cost-per-lead in the same name?

  2. mebleNo Gravatar Says:

    CPA is the same like CPL ? (lead)

What say you?

Want a little more?



MarketingFan is a search marketing and SEO Blog that was started in 2004 and is maintained by Christoph C. Cemper and his team. If this post was interesting for you, then others might be as well!

Keep up to date with our RSS Feeds



rss

Follow Christoph on twitter.com/cemper



If you want to get notified in a timely fashion about updates of Marketingfan then signup for the Blog Newsletter



Get site updates via e-mail
Mail:
What:


Please enter your (first)name in the form above. Of course we respect your Privacy

Or contact us here ....