difference between informative, persuasive, comparative and reminder advertising

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difference between informative, persuasive, comparative and reminder advertising

June 16th, 2004 — | What say you?

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Informative advertising – During the introduction stage it can help develop awareness of the product and help establish demand for it.
Persuasive advertising (Growth and maturity stage) – Seek to influence the customer to buy a company’s product by stressing quality.
Comparative advertising (Growth and maturity stage) – In which two or more products are directly compares. The goal is to take sales from the competitor.
Reminder advertising – In the late part of the maturity or decline stage it helps to keep the product name in the consumer’s mind.

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« Google Sandbox Effect – some good assumptions and theories on latest Google changes

What are Loss-Leaders ? »

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