difference between informative, persuasive, comparative and reminder advertising

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difference between informative, persuasive, comparative and reminder advertising

June 16th, 2004 — | 1 Comment »

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Informative advertising – During the introduction stage it can help develop awareness of the product and help establish demand for it.
Persuasive advertising (Growth and maturity stage) – Seek to influence the customer to buy a company’s product by stressing quality.
Comparative advertising (Growth and maturity stage) – In which two or more products are directly compares. The goal is to take sales from the competitor.
Reminder advertising – In the late part of the maturity or decline stage it helps to keep the product name in the consumer’s mind.

Posted in campaigns. 1 Comment »

One Comment | What say you?

ryan davis Says:
March 4th, 2010 at 3:29 am
i think this is a sad article for a site, it tells you nothing

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