Difference between the Push and the Pull strategy
June 20th, 2004 — | 1 Comment »
Pull-Strategy
appeals directly to consumers who demand the product from retailers. In turn, retailers will demand the product from wholesales.
Pull-Strategy
A firm markets its product to wholesalers and retailers who then persuade consumers to buy it.
Many large firms combine pull and push strategies. Companies advertise to create consumers demand (pull), and at the same time, it pushes wholesalers and retailers to stock them.
Some recent updates I found on the push strategy and the pull strategy
The shift from push to pull strategy in R & D
A nice marketing essentials presentation
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October 25th, 2009 at 8:50 am
i am a student of marketing(mba) i always try to know how related consumer and buyer direct or indirect in our big market.