Direct Marketing with RSS

Greg Reinacker's Marketing by RSS inspires me and others like Dwight and Derek to think about user-tracking for RSS feeds via HTTP Redirects when fetching the feed. One mind-twist seems to be the transfering of User-Ids (as object-ids, numeric values, integers or something like that)… why not use a simple name or e-Mail for user-tracking… and then let the user decide when he wants to use a new e-Mail. I guess assigning object-ids on the web is fine, but when it comes to identification I would hate something like a 3453465363 that's Christoph Cemper… the only type of autogenerated ID is my old 7-digit ICQ-Id … the only one !

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Posted in rss marketing.

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MarketingFan is a search marketing and SEO Blog that was started in 2004 and is maintained by Christoph C. Cemper and his team. If this post was interesting for you, then others might be as well!

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