eBay Express

eBay Express

eBay launched their new product eBay Express in spring - and it's pretty different to what we knew as eBay … read about the differences, requirements, advantages and chances for you. Sellers have high expectations from eBay Express, eBay plans a launch of eBay Express in the UK and eBay developers will even get new features for eBay Express … so time to look at this product!

eBay Express - the new face for eBay

eBay Express is the attempt of eBay to provide a online shopping experience that customers are already used from "traditional" e-commerce shopping sites. eBay Express was made for the busy consumer who wants new/used/hard-to-find-products and doesn't want to wait after bidding ends on an auction.

It is in a sense the same as a Buy it Now feature already available in eBay. In fact, the same listings eBay appear in eBay Express too. However, the seller has to meet certain criteria to get the products he list on eBay appear on Express. He/she also must not opt out from the option of getting his/her products listed in the new site.

They have a sleek new design at eBay Express, where buyers can make category wise search for products. Though eBay Express is mainly for new products, you can shop for antiques, used products,

A buyer can add different products to his or her shopping cart and pay for it on a single checkout process. To get eBay Express Buyers Protection, the shopper must pay using Paypal and through the Express site only.

eBay Express listings come from professional sellers. All of the rules, terms and conditions are same as that of eBay.com. The difference is that there is no bidding for auctions setup.

It's as simple as 1-2-3

  1. Find the product(s) you want,
  2. use your paypal account to pay different vendors in one click,
  3. wait for the product to be shipped to you.

You can lodge complaints under the specific Buyer Protection Policy for eBay Express, if you get a defective product. I assume that this special protection is paid more attention to then the normal complaints from buyers.

Seller qualification for eBay Express

The seller does not have to do anything special to list his/her products in eBay. The main qualification criteria include a high positive public feedback (98%) with minimum 100 feedbacks from buyers or sellers. The merchant also has to accept PayPal payments and your account set to ship to unconfirmed addresses. eBay Express is currently available for US market only.

eBay Express Seller requirements

Unlike with original eBay auctions, eBay Express sellers need to provide a return policy. Publishing a photograph of the product, specifying postage charges and willingness to send the product to unconfirmed addresses in US are other requirements. If you have customers from international locations, they will have to purchase your products through eBay.com and not through eBay Express.

There is however no direct way to differentiate yourself from a bunch of sellers trying to sell products in your same category. Products are searchable on a variety of criteria.

Categorizing your product as detailed as possible is the best way for customers to find your products. It is also essential to build strong credentials as a reliable eBay power seller. In fact this qualification criterion is a blessing in disguise. If your products are listed in eBay Express, your potential customers instinctively know that the products come from reliable sources.

That means you are actually already a credible person the moment your product is listed in eBay Express.

       

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MarketingFan is a search marketing and SEO Blog that was started in 2004 and is maintained by Christoph C. Cemper and his team. If this post was interesting for you, then others might be as well!

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