Just came across X10's (the mini cams you saw advertised EVERYTIME some time ago…)

As a result of years of testing and experience, X10 put together some key point to maximize sales of their products. These are the hooks! These elements convert viewers into customers. And when they are a customer, you make money!

Benefits Headline

The headline is the element that customer will ready first. It should always be a benefit statement. Try to limit this to one line and only a few words. Two line maximum.

Urgency

In order for the customer to be converted sooner rather than later, the urgency element states the end of an offer. This end time makes the shopper perceive the limited time offer nature of the deal.

Strong Product Shot

The feature photo of the product. Since the shopper cannot touch the product online, the product shot is the closest the consumer will get to actually seeing the product. This needs to be clear and appear uncomplicated.

Lifestyle Image

If the Product Shot is the feature shot, then the lifestyle shot is benefit shot. Use the lifestyle position to show the product in use.

Benefits Copy

Sell the benefits on how this product is needed by the customer. Don't list features here.

Order Button/What's Included/Bonus

The order button needs to be vivid and above-the-fold. The customer should never need to search for this button.

Price

The price is a required element that tells begins the valuation process in the shoppers mind. Make it vivid, clear and in-your-face prominent.

What's Included/Bonus

X10 automatically rotates the special offer/bonus items on a 48-hour schedule. This allows the urgency factor to become real. … a nice idea

Benefits, Features and Reviews

Now that the shopper knows what the product can do, you can give them the features, as well as more benefits and testimonials from the press and other customers.