According to this blog post Google allows you to add a NOFOLLOW Cass class to your webmaster console and tell google (in secret) that a block that might be labelled “white-navigation-links” are in fact sold links and that Google should ignore them.
Well, as of today I haven’t seen that “No Follow Class” option in any of the webmaster console accounts I manage for my own stuff and clients.
What about you?
Christoph C. Cemper is the Marketing Fan and owner of the search marketing company CEMPER.COM Internet Marketing Services
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July 8th, 2008 at 1:39 pm
Hi, I have updated the page to make it clear that this is speculation on my part. That is why I named the blog post “The End of Paid Links is Near” rather than “The End of Paid Links is Here”
Essentially, I believe that this is Google’s next-step in their struggle against Paid Links. I also believe that it will be an incredibly effective strategy that cannot be easily defeated without creating your own, trusted link network.
Anyway, thanks for bringing this to light – I would hate that a lot of people think this was a hoax or something. The only reason why I made that picture in the first place was to show how easy it would be for Google to implement…
July 26th, 2008 at 11:31 pm
Google is trying to create a balance as its pretty obvious trying to moderate link selling is not a very smart idea. The problem is, if google starts to cracking down on link selling heavily (by using auotmated methods and ignoring footer and sitewide links), it will surely affect many good pages too, bring down the quality value of the results at lower end.
By the way Nice Blog, I found it from Drupal.org
PS: By the way, that post is just speculation
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http://nbridges.com – For SEO Consultancy and Optimization
August 1st, 2008 at 11:20 am
ignoring footer and sitewide links is what Google does to a great extend already for about 2 years… I know some work if closely themed, while a lot others are just waste on money/time/resources
Christoph C. Cemper
- the http://www.marketingfan.com
September 14th, 2010 at 3:26 am
Thanks for the replies to this post very useful info
I’m right now in the process of getting links from footers all theme related and wondered how useful this still is
October 1st, 2010 at 5:05 am
I am not sure ‘i follow’ entirely. Many sites will have a navigation bar with links, which is visible on all pages on the site. Most of my visits come from organic searches that these links reach to, so they are clearly being indexed and ranked on my site.
If Google in ignoring the footer links, I think that is excellent. My website host/developer has a link to themselves there, which I can remove unless I go with custom CSS, which is still a little beyond me.
I think it would be a good idea to be able to make certain links nofollow, though, and I would like to do that with simple CSS if I could… I am trying to find that information…
I was reading that as of 2009, applying lots of nofollow tags will dimish the page rank… Is this true?