Price lining

Companies selling multiple items in a product category often us price lining – offering all items in certain categories at a limited number of prices. The store’s buyers, therefore, must select suits that can be purchased and sold profitably at one of these prices.

Psychological Pricing

Psychological Pricing takes advantage of the fact that customers are not completely rational when making buying decisions.

odd-even pricing is based on the theory that customers prefer prices that are not stated in even dollar amounts. instead of $ 1.000,- we tend to use 999,-

Discount pricing

Often, a seller must resort to price reductions – discounts – to stimulate sales
(Cash discount, quantity discount, trade discount, seasonal discounts, allowance)

Promotional pricing (Loss-Leaders)

Geographical pricing

Based on the geographical location the same product must be priced different, according to demographic trends (average income, social aspects, different taxes, etc..)

Discriminatory pricing

• based in the customer (regular customer, adults, soldiers,..)
• based on the time (seasonal princig, off-season, peak -season)
• based on the place

Update: I just came across two nice powerpoint presentation on price adjustment strategies by

Dr. Karen E. James

and

Gail H. Kirby, Ph.D.

and a nice paper on A Longitudinal Investigation of Price Dispersion and Price Adjustment in the Electronic Computer Commodity Market