Top SEO research papers

There’s way too much speculation on the web about how search engines work. Years ago the scientific community already created and documented the concepts that people are assuming things about today. All you have to do is READ

So here’s a list of my favorite papers – including those newer ones “TO.READ (in full detail)” :-)

The classics

the original PageRank paper

Combating Web Spam with TrustRank

Topic-Sensitive PageRank

Topic-Sensitive PageRank: A Context-Sensitive Ranking Algorithm

Block Level Link Analysis [PDF by MSN

Hilltop – search based on expert documents

Convergence of PageRank and HITS Algorithms

Using Rank Propagation and Probabilistic Counting for Link-Based Spam Detection

Generalizing PageRank: Damping Functions for Link-Based Ranking Algorithms

Undue Influence: Eliminating the Impact of Link Plagiarism on Web Search Rankings

Site Level Noise removal

SpamRank

I am still missing those on LSI ( latent semantic indexing ) as well as a couple of papers I read about 2 yrs ago about the link dampening… hmmm

TO.READ

Propagating Trust and Distrust to Demote Web Spam

Authoritative Sources in a Hyperlinked Environment

Lexical and Semantic Clustering by Web Links

MSN Antispam detection – affiliate link patterns

Pagerank Revisited

Well, not bad – one could spend a few days reading all these papers…