SEO vs. Paid Search Ads budget comparisons

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SEO vs. Paid Search Ads budget comparisons

March 21st, 2005 — | What say you?

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Cool metrics… Search Marketing is out of whack!

in a recent study of marketingSherpa I found that marketers will spend $3.3 billion USD on paid search listings, while only $238.5 million on site optimization to get more and better rankings in organic search…

Inhouse SEOs are excluded from this, but it is assumed that this is a minor number of SEOs working…

At the same time we learnt in The Golden Google Triangle that these ad spots are more and more ignored and people tend to click 100% more on the organic listings…

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« European Search engine marketing takes off

Definition of CPC – CPA – CPS campaigns »

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MarketingFan is a search marketing and SEO Blog that was started in 2004 and is maintained by Christoph C. Cemper and his team. If this post was interesting for you, then others might be as well!