However the last days I found a ton of traffic for Paris hilton sex tapes loaded on my weblog, even taking it down for 2 days (because I had the outage on the weekend and no reasonable alert mechanism in Drupal mysql connect – until yesterday)

This morning Google Sitemaps showed me that keywords that I’d never track or would optimize for, show up with pretty high rankings

I think I need to signup for a Paris hilton sex tape download affiliate program and sell this traffic to those people that ship her tape, shouldn’t I?

Or I could create a paris hilton fan site and power it with those hits…

however – traffic for these words is enormous, so I’m better off using it today

Another funny result:

matt cutts 17

my blog ranking #17 for Matt Cutts – well, cannot confirm that from my location here, but US people might see it there

Not sure how I could monetize THAT ranking – your suggestions are welcome

The Wordtracker keyword research service can get perfectly integrated into Keyword Elite – so give it a try… they have trial period too.

It gives you a 14 month membership for the normal annual subscription price…

Just not sure if this will help me extend my own membership by 14 months, started back last July… any ideas?

Best of the web – the internet stoneage directory built 1996 offers a nice discount this month – all BOTW submissions for October are available at $25 instead of $40 – that price stays for livetime (recurring submission)

All Annually Recurring Directory Submissions are only $25 during October! Use the following promo code to discount the review fee for All Directory Submissions from now until October 31st: PROMO CODE: MJYMOY

Just as WIRED wrote some months ago that over 60% of 19-34 yr old guys cannot be reached via TV anymore (because you can only meet them on the web) MarketingVox points to an interesting read the TV ads are shrinking due to the Online ad market increasing.

Online advertising has become another harbinger of TV doom, threatening to shrink the $60-billion-a-year market for broadcast network, cable and local TV ads. Online ad revenue surged 33% to $9.6 billion in the United States last year and is expected to grow as much this year, writes the Times.

Web Pulling Ad Buyers from TV · MarketingVOX

Just came across X10's (the mini cams you saw advertised EVERYTIME some time ago…)

As a result of years of testing and experience, X10 put together some key point to maximize sales of their products. These are the hooks! These elements convert viewers into customers. And when they are a customer, you make money!

Benefits Headline

The headline is the element that customer will ready first. It should always be a benefit statement. Try to limit this to one line and only a few words. Two line maximum.

Urgency

In order for the customer to be converted sooner rather than later, the urgency element states the end of an offer. This end time makes the shopper perceive the limited time offer nature of the deal.

Strong Product Shot

The feature photo of the product. Since the shopper cannot touch the product online, the product shot is the closest the consumer will get to actually seeing the product. This needs to be clear and appear uncomplicated.

Lifestyle Image

If the Product Shot is the feature shot, then the lifestyle shot is benefit shot. Use the lifestyle position to show the product in use.

Benefits Copy

Sell the benefits on how this product is needed by the customer. Don't list features here.

Order Button/What's Included/Bonus

The order button needs to be vivid and above-the-fold. The customer should never need to search for this button.

Price

The price is a required element that tells begins the valuation process in the shoppers mind. Make it vivid, clear and in-your-face prominent.

What's Included/Bonus

X10 automatically rotates the special offer/bonus items on a 48-hour schedule. This allows the urgency factor to become real. … a nice idea

Benefits, Features and Reviews

Now that the shopper knows what the product can do, you can give them the features, as well as more benefits and testimonials from the press and other customers.

• Informative advertising – During the introduction stage it can help develop awareness of the product and help establish demand for it.
• Persuasive advertising (Growth and maturity stage) – Seek to influence the customer to buy a company’s product by stressing quality.
• Comparative advertising (Growth and maturity stage) – In which two or more products are directly compares. The goal is to take sales from the competitor.
• Reminder advertising – In the late part of the maturity or decline stage it helps to keep the product name in the consumer’s mind.

Crafting those first words or sentences that entice readers to click through for the full story is both an art and a science. Successful teasers draw on the basic principles of direct response marketing as well as good journalism.

Sex and money are always attention grabbers according to my favorite journalism professor. (That's all people are really interested in, right?) Money is easy. Just add in specific dollar amounts or dramatic percentage increases.

To the full article (requires free registration)

Pfizer pays $430 million for false marketing

Apple and Pepsi offer a 100 million tunes to download the winner's of their competition. nice idea… and great for Apple to boost iPod sales…