What it does offer:

• permutations of keywords (like all 50k+ cities) thru your keywords, ads and landingpages
• generation of proper ad groups (Google Adwords only allows 2000 lines per group, so if you are bidding broad,exact,phrase that means no more than 666 REAL keywords)
• a datafeed script that allows you to populate your landing pages with product info from merchants (good if you are to promote video recorders or other retail productc)

Thereby a close to perfect match between

Keyword >>> Ad Text >>> Landing Page

which in turn means a good CTR (click thru rate) to your ads and (jopefully) a better QS (quality score) on Google Adwords (GAW).

SpeedPPC also allows tracking on the keyword/ad/landing page level…

What it also promised is to lifts conversion rates by dynamically changing the landing pages based on the original search keywords used. That means injecting the keywords into the landing page – which isn’t new or hard to do at all. but still.

For roughly $ 500 this tool is not cheap.

For $ 500 you can buy nice things, but keeping in mind that this is a one-time investment (compared to subscription based tools) this new SpeedPPC could offer a nice all-in-one-solution for stomping out full “long tail campaigns” and this would be perfect for things like bidding on “lawyer in city” …

I read, that SpeedPPC has a promotion for $497, which implies that they want to raise the price, so maybe today is a good day to buy that tool… give it a shot!

Update Feb’08 : I came across Efficient PPC today and it looks like it offers the same functionality minus datafeed integration as Speed PPC

why no YSM? because you need a gold account for importing files, that means you have to spend 500+$/mo