I found the Domain Research Tool great already 2,5 years ago
but what the Lezon guys added since then is unparalleled in the domain scanning tools I know, just like

• a local keyword database to speed up your scans
• ping scans to speed up your scans
• complimentary PremiumDrop access
• and so much more…

That makes the tool STILL a five-star recommendation today for me!

If you don’t already own it to scan super-fast for dropped or even still registered old and valuable domains to buy,
then I suggest to get it quick via my special affiliate link for the price of $129 instead of $199 where it was before.

If you don’t already have your own SEO-Backend to scan domains, den make sure you check this one out!

(or, if you do have one, tell me a better alternative than this powerhouse tool!

Google changed the way the return results for some queries.
Google changed the way they filter results for some queries.
Google changed the SERPs for some queries.

Seeing some clients rocket up the SERPs … good thing, eh?

Have a good weekend!

What it does offer:

• permutations of keywords (like all 50k+ cities) thru your keywords, ads and landingpages
• generation of proper ad groups (Google Adwords only allows 2000 lines per group, so if you are bidding broad,exact,phrase that means no more than 666 REAL keywords)
• a datafeed script that allows you to populate your landing pages with product info from merchants (good if you are to promote video recorders or other retail productc)

Thereby a close to perfect match between

Keyword >>> Ad Text >>> Landing Page

which in turn means a good CTR (click thru rate) to your ads and (jopefully) a better QS (quality score) on Google Adwords (GAW).

SpeedPPC also allows tracking on the keyword/ad/landing page level…

What it also promised is to lifts conversion rates by dynamically changing the landing pages based on the original search keywords used. That means injecting the keywords into the landing page – which isn’t new or hard to do at all. but still.

For roughly $ 500 this tool is not cheap.

For $ 500 you can buy nice things, but keeping in mind that this is a one-time investment (compared to subscription based tools) this new SpeedPPC could offer a nice all-in-one-solution for stomping out full “long tail campaigns” and this would be perfect for things like bidding on “lawyer in city” …

I read, that SpeedPPC has a promotion for $497, which implies that they want to raise the price, so maybe today is a good day to buy that tool… give it a shot!

Update Feb’08 : I came across Efficient PPC today and it looks like it offers the same functionality minus datafeed integration as Speed PPC

why no YSM? because you need a gold account for importing files, that means you have to spend 500+$/mo

Me too – because I have to thank Google for giving me – and my clients a new competitive advantage.

Why do I thank Google for removing interesting signals?

Well, until last week every wannabeo-seo and his mother could see (in the SERPs, see grandfathered sample below)
if a page had a problem with ranking…

There have been huge posts by Jim , Halfdeck and Halfdeck again and a lot more on what/why/where supplementals are. Even I posted about Supplemental Hell and one PayPerPost link buying penalty bringing pages into the to supplemental index.

Today however…

People need to put more effort into detecting if a page has problem due to being in the supplemental index.
That means a certain (large) amount of SEOs just won’t be able to do this in their everyday job.

Halfdeck has his own Supplemenal Detector which is a fancy JAVA application that is in fact a “pagerank emulator” – and all pages below a certain threshold are marked as supplemental. I encourage you to download this data scraper, and I’m sure it works nicely – but haven’t tried it.

After playing with Halfdeck’s Pagerank emulator I must say that it’s a great way to simulate how the “link juice” flows thru your site and where you are actually wasting precious link juice (i.e. on useless stats pages). Halfdeck even implemented a “backlink emulator” where you can judge on the effects of an additional PRx link to any page you like… pretty cool tool – it just lacks TBPR live queries, but I hope he can add that in the next version.

But, in fact I never cared much about the TOTAL number of supplementals, but always if a single page is in supplemental. Why that?

Well, I guess Link Ninja Master Jim Boykin knows why – it’s because you don’t want to get links on pages in the supplemental index because they won’t get crawled as often.

Jim’s recent explanation on finding if a page is in supplemental pretty well details how to detect if a page is “healthy” at all – i.e. ranks for obscure terms.

If a page does not even rank for an obscure terms on it, you don’t need a link there.

So you ask again, why is this cool for your business?

Because the way to check if a page is worthy to spend time to get a link on it has just become a bit harder. You will need more work, time, effort, unless you automate it. Just as we do here.

And this is the perfect situation to use an “internal tool” (as many SEOs have) as a competitie advantage to get more and better links in a shorter time… heck – some link builders might spend another couple clicks on each page to find out if it qualifies for hunting for link.

We Don’t

In fact we already see the “Supplemental Index” on top of our brower toolbar bar when we visit a page.
In fact we already see the “Supplemental Index” label as it used to be printed for ALL google users in the past, nicely embedded in the SERPs.

And in fact Google has bought itself now 10-20 more Google queries per SERP page my Link Arbeiter team screens when looking for links – plus we are inflating the pageloads of all those sites we screen by one…

Do you think that hurts Google? Nah – enough resources.
Do you think it hurts me? Nah – just got a bunch more proxy IPs to make up for the bigger Google scraping load.

Do you think it will hurt the SEO scene building links? Well …

I would assume a huge bunch of people won’t even notice a difference – after all even SEOmoz de-classified 70% of SEO companies for not knowing the SEO basic

Furthermore a couple of smaller equipped companies will struggle as they will need to do more a lot more work (as per Jim’s description) to get the same results…. and I mean – A LOT MORE.

Now this moves the benefits to larger scale companies (as Google is) that DO have an intact SEO infrastructure for their daily SEO work.

But the small scale link builders will first have to build that infrastructure, browser plugins and knowledge to make visible what Google has just taken from the public.

Thanks Google !

Today you at least get a normal search screen with no results,
but I remember that they had a “blank page” as result for WEEKS when you used those “forbidden” operators

I realize products change, and so do operators.

But this product line armageddon – first to talk big about cool new features and then break everything over night just made me think

I remember MSNdude bragging last summer about their “HUGE” infrastructure and all the shit they are able to do with it that Google and Yahoo cannot… LOL

I bet somebody found that the shared dipped some cents, so they sold some search server machines to generate fake-profits …

What’s going on those minds?