pagerank

Page Rank Malaria

Marketing Fan — Fri, 27 Oct 2006 17:28:56 +0200

Actually I decided some time ago that mentioning the Google Page Rank updates is not worth more than a line or two. That because it is actually just means data that has been there for months and was pushed out by Google to be viewed in public on the Google toolbar and tons of other tools.

But with the recent update end of September I think there were a couple of sites and webmasters i work with that saw a Page Rank increase of TWO ... yes the points were updated and the green bar showed e.g. PR6 instead of 4….

Well – this could mean it jumped from 4.9 to 6.0 – a mere 1,1 points … but ok. as well it could have been 4.0 to 6.95 … unlikely but possible.

A lot of people on webmaster forums, as well as some of these people that I work with are not very SEO savvy or to rephrase that, they still believe in the good old SEO thing of buying page rank ... [rAAA – the forbidden words…. :-] ... or better selling page rank.

Well – I was advertising with some of them for a long time – and if you read my blog for the last years you know that I always talked about link damping and aging of links… for two years or so already… and my strategy has always been that if I buy advertising I not only want a link but a reference from a related site, something where a possible target audience could be met.

And nowadays that the page rank value scale was changed a bit to probably appreciate some kind of back links that have been there for some time to a younger site the publisher I had these ads with started to get the Page Rank fever – or better pagerank malaria – and started bitching around that their site is worth double, tripple or even 500% more than it was some days before…

Why? Because the PR is SOO much higher. suddenly!

So my 1, 1.5 or even 2 year continious ad spendings were not really appreciated but I was presented with the option “You sucker pay 5 times more or I will remove your links” ...

Hmmm … there are clients that can piss you off – and there are suppliers that piss you off – just with that kind of eratic and unprofessional behaviour… just like that little jerk.

I mean who in the “real” world would accept a supplier increasing prices by 500% when the supply HEAVILY outweights the demand?

I guess nobody. Not the best products would allow such a price increase.

And that’s what I call “Page Rank Malaria” ... with the believs of 2003 myths found somewhere in a forum combined with the business experience of a seven year old buy you would tell your clients – you pay me 5x more or I kill you.

Well – That kind of behaviour shows off shortsight and selling incompetence – everybody enjoys stable relations and not hassling around with prices just because somebody at Google farted or checked in a source code from 2003 instead of the current 2006 …

I just told that guy – screw you and your ads – I’ll go find somebody else and might pay HIM five times more than you – just so YOU won’t get my money any more.

Do YOU also think a site can double it’s value overnight because of Google?

Do YOU think it’s ethical to try to rise prices by 200-500% because of a Page Rank update?

Do YOU think somebody should accept such an “offer” – or better threat?

Do YOU care about Page Rank?

Overdue post, new employee, Pagerank Update, Feedvertising, NicheRevolution & Stompernet, new projects, affiliate progam

Marketing Fan — Fri, 06 Oct 2006 15:01:41 +0200

Way overdue post – I’m so busy with my studies and my other projects here that I didn’t post for 2 weeks…

So I thought I’d do a little roundup and commenting right now…

First cemper.com most important company news:

I am already working with my first austrian employee Sandra for weeks – she’s a freelancing student to help me out in addition to a ton of other freelancers from India, US and elsewhere that I already employ…

And frankly, after some weeks I must say – she’s doing great… Sandra studies Information Management here in Austria which is actually a study just about the stuff that I do – Search, Document Retrieval, etc… a bit of everythingn… I am feeling lucky I found her so quick …

well, also I’m actually also looking for new office-space here in vienna… let’s see..

Some more seo/marketing stuff

Pagerank update

Google updated it’s pagerank snapshot some days ago… nothing new and as Matt Cuts says about pagerank

matt cutts wrote:

By the time you see newer PageRanks in the toolbar, those values have already been incorporated in how we score/rank our search results. So while you may be happy to see that the Google Toolbar shows a little more PageRank for a given page, it’s not as if that causes a change in search results at that point.

and Jim diggs out some great pretty frustrated comments by Roger / Martinibuster

jim & martinibuster wrote:

OVERKILL TO PROVE MY POINT THAT BACKLINK SEARCH IS NOT ACCURATE

Matt Cutts at SES London

http://www.seroundtable.com/archives/001073.html

I am not saying that buying links will not help a site rank better

I am not saying that buying links will help a site rank better

The GREEN BAR on the TOOLBAR is NOT PageRank.

hehe…

Feedvertising

Text-Link-Ads relesead their “Feedvertising” program for placing links in RSS feeds last week … and I was probably one of the first to notice, as I couldn’t perform some search functions on their site during the rollout ( but they fixed their bug in seconds… )

it only supports wordpress blogs at the moment, but I need to test this program ASAP, because I believe your link would get into the feed and by that get syndicated automatically to a ton of readers – AND scrapers :-) hehe… and that could mean a fractal link spam explosion :-D

PayPerPost

The paid blogging service seems to gain momentum… while I think the idea is great, I certainly doubt that it might impact overall quality of some weblogs… and of course – it’s pretty easy to get a list of all sites that are registered there… and …hmmm – blacklist them for not passing any link love ??? what do you think?

Stompernet

after Andy Jenkins sent out a ton of viral-style videos and really did a good job in marketing their “SEO Consulting network” seems to have been sold out the first day… if you read in their mails they got some 40k subscriptions… which is a REALLY valuable list of SEO interested people… I wonder how you would value that… I’d say you could use that list to send out offers on a regular basis – list valuation $500k or more

Nichrevolution

Brad Callen’s membership site that provides you with PLR articles, audio and e-books and a ton of sales copy to build “information product sales” sites… yeah – I’m in… an I’ve already started building up some sites using his content and products… I wonder when I will make the first sale of that Gardening Ebook :-) ... but it’s a nice thing as it gives me some stuff to try to sell that I would otherwise NEVER have produced… and that’s like a cool playground for all kinds of experiments with SEO, PPC, split testing and much more …

more of my own stuff

My community research thesis is lacking a bit behind… I really love the topic and read tons of stuff, but I need to speed up with writing

CEMPER.COM finally got a new design … pretty fancy and thanks to ram for that… I still got a bug there if you find it and are the first to post, I will give you a free permanent link on a site you will LOVE !!!

Looking to implement a cool affiliate program using drupal – this takes a ton of time as there are 40+ products out there… but as it seems the current match is between IdevAffiliate (which I know and promote for some time) and “Post Affiliate Pro” which seems to have the better support and those guys are even located in Bratislava – only 1 hour from Vienna… cool. I will let you know.

And I am actually looking for a nice billing/invoicing solution and a workflow/helpdesk tool to integrate into my workflow – for better customer support … as you can imagine – that WIDE area of products and soso-products takes ages to wade thru… and just when you thought you found it, you encounter the next problems… I even already purchased one solution just to find out with the great support that it maybe won’t suit my needs… but hey -I got the license, I got the code – I could maybe fix it …