rss marketing

How to piss off hundreds of blog mail subscribers (and a SORRY)

Marketing Fan — Mon, 16 Jul 2007 18:00:35 +0200

As Brian just pointed out to me just now was what I noticed myself in my “test inbox” some seconds before… —- 20 e-mails sent out via the Aweber “Blog Broadcast” newsletter service which subscribes to the RSS feed of this blog. DAMN!

Yes – a couple hundreds newsletter subscribers that expressed interested in my blog and opted in for mail updates received 20 e-mails about stuff they received in the last weeks already…

Just because I switched to Drupal again … and the exact same thing happened last year when I migrated from MT to Drupal

Sorry folks – I’m not sure what caused Aweber to send out all that once again,

but I already feel the pain (of newsletter unsubscribers with comments like “way too many emails”) double

Thanks for sticking with me.

Christoph

Realtime RSS to Google CoOp Converter

Marketing Fan — Mon, 17 Jul 2006 17:19:23 +0200

The Google CoOp subscribed links feature is a great way to provide your visitors and subscribers with extra links to your site or resources you recommend.

A while ago I already mirrored Pierre’s RSS converter here that is capable of converting your weblog’s RSS (or any RSS) to the Google Coop subscribed links format.

Pierre’s tool only converts the file once, which means you have to repeat the process by hand all the time, which is something I’d never do.

So I created the realtime RSS to CoOp converter which allows you to get the Coop subscribed links format directly via an url you specify. You can use it as specified below.

your advantage : simply add the url to your CoOp profile in the syntax described below and you’ll never have to care about uploading the CoOp file to Google.

Syntax is

http://tools.marketingfan.com/tools/rsstocoop-mirror/getcoop.php?rssurl=http://www.yourdomain.com/yourrss.xml

simply replace http://www.yourdomain.com/yourrss.xml with the full url to your RSS file.

The following example ALWAYS returns a real time (live) converted version of the MarketingFan RSS feed.

http://tools.marketingfan.com/tools/rsstocoop-mirror/getcoop.php?rssurl=http://www.marketingfan.com/index.xml

Questions, comments and suggestions appreciated!

RSS to Google Coop converter live

Marketing Fan — Fri, 02 Jun 2006 01:45:04 +0200

Starting today you can use the RSS to Google Coop converter hosted at MarketingFan tools.

This tool is hosted here, but was written by Pierre Rouarch’s.

I introduced it just yesterday when researching the options and chances of Google Coop

The tradeoff with that tool is still, that you have to upload that converted file to your website…

A much nicer version is in the works – a live RSS to COOP converter ... well actually it’s working already, and if you signup to my COOP profile you will actually get live converted results and recommendations from my weblogs – not static ones :-)

After monitoring this for some days I will decide if I’ll host this live here, too or if I will only provide the source code.

RSS unknown in public, but Microsoft will help out

Marketing Fan — Tue, 27 Sep 2005 01:33:58 +0200

66 % do not understand RSS and have never even heard of the technology.
23% claimed they understood RSS but did not use it.
this leaves only 11% of blog reading users using RSS

That's not much...

The majority of regular blog readers are completely unaware of Really Simple Syndication (RSS) and the amount of passion the technology excites, it seems.

but Microsoft helps out - Microsoft will integrate RSS as standard technology into its Internet Explorer, Office release 12 and CRM suite.

That's good news for all RSS marketing guys and early adopters that invested into RSS.

Adobe joins Company Bloggers

Marketing Fan — Wed, 21 Sep 2005 10:27:21 +0200

Adobe joined the companies of using employee blogs as a marketing tool and launched their Adobe Blogs

That's 2 Years after fake employee-blogging was (mis-)used as a recruiting tool at Amazon , and even the so-quiet-in-the-past Google and Matt Cutts (an honored Google expert, sometimes referred to as GoogleGuy) started blogging.

This is an ongoing trend to make companies more human, trustworthy and "just real", and - user wise - provide fresh content on a daily basis for all types of stakeholders.

When does your company introduce a daily blog to attract and retain your clients with a touch of "human" ?

A sidenote on the SAP blogs...

SAP also has some "executive blogs" ... but these are not public, as you have to register and probably get a lot of filtered and canned "company strategy" hype from in there... a nice packaged market communications or investor relations instrument for them IMHO...

Feedster RSS Advertising service

Marketing Fan — Sun, 12 Jun 2005 03:09:11 +0200

Just some weeks after Google announcing their big public beta for RSS ads, I saw Feedster ads in Slashdots feed... probably another beta, as the official login for Feedster RSS Ads does not yet provide the option to signup.

Clickbank RSS marketing tool for free

Marketing Fan — Tue, 26 Apr 2005 14:21:03 +0200

Ambatch offers a Clickbank RSS feed generator for you to provide product data for integration into weblogs or with other RSS based scripts or publishing tools.

Ambatch also offers a free multilingual keyword analysis tool that shows you all sorts of translations of your main keyword plus the pagerank and competition for the top ranked sites... interesting to see that those numbers are REALLY much smaller...

Check it out today!

Rss promotion sources

Marketing Fan — Tue, 29 Mar 2005 12:36:54 +0200

Just wanted to compile some current free RSS promotion sources:

Thomas Korte Submission Tool

Robin Good's 55 top RSS aggregators

pingomatic.com another meta-submission tool

of course there are some desktop software products available that allow you to submit your feeds to 55 or more RSS engines... I am carefully watching that...

Also it mustbe noted, that "RSS feeds" named #anymedication#keyword1#keyword2#keyword3# are spamming the RSS directories for traffic, so I am eager to see when the submission features will be trimmed down or such sites simply be banned (that's what I would do...)

will RSS Advertising emerge some day?

Marketing Fan — Fri, 09 Jul 2004 00:26:02 +0200

Sam from ReveNews writes about Blog RSS advertising again... looks like this topic is become more emergent over time... the RSSAds or whatever their name was never got back with a launch date...

Oh - and others just found out about BlogAds and AdSense... well... I think their articles are more of a generic type... but I like their site...

RSS Advertising with RSSAds.com - direct marketing in RSS feeds

Marketing Fan — Sat, 31 Jan 2004 21:08:21 +0100

John Battelle's Searchblog leads me to RSS Ads - folks that came up with the same idea that probably several of us already had - I even experimented the last days with some random text ads in the RSS feed.

They want to act as a hub between ad seller and buyer and provide means to integrate the dynamic ads into the RSS feeds. I hope they know that 99% of all RSS readers do not run JavaScript (for good reasons), otherwise we could have used Adsense or AdSonar or TextAds or some other ad system already...