<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xml:base="http://www.marketingfan.com" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
 <title>paid links</title>
 <link>http://www.marketingfan.com/seo-glossary/paid-links</link>
 <description>The taxonomy view with a depth of 0.</description>
 <language>en</language>
<item>
 <title>Text-Link-Ads&#039; links with NOFOLLOW ?</title>
 <link>http://www.marketingfan.com/a/search-engines/seo/link-building/text-link-ads-links-with-nofollow.php</link>
 <description>&lt;p&gt;
&lt;p&gt;Just in the last minute I came across a pretty bizarre patch-suggestion for the module integrating the Text-Link-Ads links (the links that you &lt;span class=&quot;caps&quot;&gt;PAY&lt;/span&gt; for , those that Google does not want you to use !) into Drupal &lt;/p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;div class=&quot;bb-quote&quot;&gt;&lt;b&gt;inactivist wrote:&lt;/b&gt;&lt;br /&gt;
&lt;blockquote class=&quot;bb-quote-body&quot;&gt;
&lt;p&gt;From a &lt;span class=&quot;caps&quot;&gt;SEO&lt;/span&gt; standpoint, web admins may (should?) want to apply the rel=&amp;#8220;nofollow&amp;#8221; attribute to outbound link ads that have been purchased and placed on their sites. &lt;/p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;p&gt;Failure to do this may cause Google to reduce the &amp;#8216;trust&amp;#8217; level of the your site having the paid outbound links. See: &lt;a href=&quot;http://www.mattcutts.com/blog/text-links-and-pagerank/&quot;&gt;http://www.mattcutts.com/blog/text-links-and-pagerank/&lt;/a&gt; for an explanation of why Google and other search engines may penalize your site for failing to differentiate between editorial (natural) and paid links.&lt;/p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;p&gt;Search engines like Google judge the quality of your site based partially on your outbound links, and in order to avoid penalties, they want you to differentiate between &amp;#8220;editorial votes&amp;#8221; (natural linking) and purchased links &amp;#8211; and the way to do that is by applying the rel=nofollow attribute to the purchased outbound links.&lt;/p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;p&gt;As of right now, the only way to do this in the textlinkads module is to hand-modify the theme_textlinkads_ads() function, or supply a theme-specific replacement for the non-trivial theme_textlinkads_ads() function. If you have multiple sites, this can be quite tedious and error-prone.&lt;/p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;p&gt;I propose that we add a settings option (checkbox) that allows the site admin to specify whether or not to apply rel=nofollow to all &lt;span class=&quot;caps&quot;&gt;TLA&lt;/span&gt; links, and that option should be enabled by default. &lt;/p&gt;&lt;/blockquote&gt;
&lt;/div&gt;
&lt;/p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;p&gt;What a bizarre idea&amp;#8230; &lt;/p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;p&gt;frankly, the only reason people are buying links 99% of the time IS because of the link juice you get from the links. that&amp;#8217;s it.&lt;/p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;p&gt;And if publishers just start putting link-condoms on the links they sold previously without, they are definately &lt;b&gt;violating the contract&lt;/b&gt; with &lt;span class=&quot;caps&quot;&gt;TLA&lt;/span&gt; and of course frauding their advertisers&amp;#8230;&lt;/p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;p&gt;So guys, uf you fear the big bad google text link selling bot penalizing your site for selling links, I suggest you shouldn&amp;#8217;t even think about selling links. &lt;/p&gt;
&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
</description>
 <comments>http://www.marketingfan.com/a/search-engines/seo/link-building/text-link-ads-links-with-nofollow.php#comments</comments>
 <category domain="http://www.marketingfan.com/a/search-engines/seo/link-building/index.php">link building</category>
 <category domain="http://www.marketingfan.com/seo-glossary/paid-links">paid links</category>
 <category domain="http://www.marketingfan.com/products-people-companies/drupal">drupal</category>
 <category domain="http://www.marketingfan.com/products-people-companies/google">google</category>
 <category domain="http://www.marketingfan.com/products-people-companies/text-link-ads">text-link-ads</category>
 <pubDate>Wed, 24 Jan 2007 19:04:53 +0100</pubDate>
 <dc:creator>root</dc:creator>
 <guid isPermaLink="false">1221 at http://www.marketingfan.com</guid>
</item>
</channel>
</rss>
