advertiser tools

Ether: Sell Therapy, Counseling, Tax Advice, Computer Help, and More - Sell what you say

root — Tue, 23 May 2006 09:52:50 +0200

Ether is a new pay-per-phone service that allows bloggers and other experts in field to sell their phone-calls via a free phone number provided to clients.

Their claim:

Quote:

Get your free Ether Phone Number.

Set your rate. Set your hours.

This is an interesting approach with a tool that might spread like fire…

I just need to checkout if they offer options for Europe, either calling experts there or providing free numbers there…

Domain Research Tool pricing change

Marketing Fan — Wed, 22 Mar 2006 13:48:12 +0100

The DRT tool that I wrote about in January is going get a recurring fee license system and all new customers will have to pay a recurring fee in addition to the flat purchase price in the future. According to the company owner Luc L. the existing pricing model will remain same for only 2 weeks - and he wrote that to me on March 14 - that leaves not even a week left.

By purchasing now you will lock your membership in as a lifetime member and never have to pay a recurring fee.

WebCEO 6.0 released - new feature summary

Marketing Fan — Sun, 05 Mar 2006 00:29:42 +0100

The full scale SEO reporting tool WebCEO (an amazing graphic-rich client application for performing large-scale rank checks) has just been updated to the new WebCEO major release 6

New Features include:

LINK PARTNER FINDER - a new link partner management tool look for potential link exchange partners, evaluate their websites and manage your correspondence with the website owners. Of course nothing really new of you have SeoElite but it's a nice addon tough!

PPC CAMPAIGNS MANAGER - A new tool that allows you to take control of your paid search campaigns: register new accounts with the PPC search engines, and easily manage existing ones.

HITLENS traffic analysis service - the hosted traffic monitoring service has a new revolutionary way to share your reports with the customers by using the Client Center (a small report browsing utility installed on your customer's computers for convenient report browsing).

2 new reports in the RANKING checker : 'My indexed pages overview' and 'Indexed sites overview'. There's also a new possibility to import keywords from the Keyword Suggestion tool into the Ranking profile

KEYWORD SUGGESTION tool - a new tab 'Find Suggestions' to search for relevant keyword ideas by spying your competition. It helps you build a list of thematic keywords.... reminds me of other standalone tools... again great to have it in WebCEO integrated now finally!

I recommed to download your free version of WebCEO today... you can upgrade to some paid versions later, but the general stuff all works in the free edition... my favorite SEO overall reporting product for 1,5 years now!

Google Advertising Professional Certification experiences

Marketing Fan — Mon, 03 Jan 2005 18:48:48 +0100

Happy New Year!

and Cool - I just came across an experience report from a guy who passed the Google Adword certification - you know - like Oracle, Cisco, Microsoft et al they use professional certifications as a human resources marketing instrument... I expected that...

Quote:

It’s a certification for Internet marketing professionals that demonstrates a high level understanding of Google AdWords(http://adwords.google.com/). The certification also focuses on optimization techniques in AdWords, which can mean the difference between a successful campaign and a failed campaign.

see more in Google Advertising Professional: How I Did It, and Is It Worth It?

It's worth to note that there is another independent - and SEO specific - certification growing in Germany - maybe europewide - that's worth to look at in the next months...

Adsense Keyword Query function

Marketing Fan — Sun, 26 Dec 2004 19:15:24 +0100

Google has a new query up to display adsense ads for any term you like... very fancy ...

example? Google Sponsored Link Search: internet marketing

Press Releases for search engine marketing

Marketing Fan — Mon, 29 Nov 2004 21:53:18 +0100

Using press releases for not only public information but your search engine marketing is not a new idea, but Mike Valentine reports about an interesting sessiion at the WebMasterWorld in Vegas that I enjoyed...

SEO Back Door to Top Search Rankings

Quote:

Jarboe presented a case study of client WineZap.com showing their press release which was distributed online in July of 2004.

enjoy...

Mass Analysis for Google PR (PageRank) without Toolbar

Marketing Fan — Wed, 19 May 2004 01:06:19 +0200

A lot of people try to get around the problem that you have to use the Google Toolbar plugin for Internet Explorer - using IE just to see the PR of a page really sucks...

what's this Dr.Google guy talking about? Read the PageRank Primer

So here i my nice best of resource list for your PageRank investigations:

Prog (formerly Proogle) | PageRank Search Engine
PageRank Images
Google PageRank Calculator Value Report without Toolbar
SEO Rank : Search Engine Position Analysis Report
Seo Guy's PR Finder

(it seems as some of these scripts are violating the Google TOS who don't allow automatic queries... don't say we didn't warn you...)

More Text Advertising Options

Marketing Fan — Thu, 13 May 2004 09:56:06 +0200

Whitespace lists some more Quote:

Google image ads are a new type of graphical AdWords ad appearing on select content sites in the Google Network. Image ads combine two powerful approaches: graphics and proven AdWords targeting technology.

Unlike traditional online graphical ads, image ads are matched to a page's content. This targeting makes image ads more attractive and relevant to anyone browsing the site. Therefore, image ads offer you yet another effective way to increase your business exposure and reach new prospects.

AdSense web publishers will have the option of running image ads on their web pages, and can benefit from the increased revenue potential of targeted, graphical ads.
Image ads will increase the available inventory of ads for your pages, and offer an alternative option for publishers wanting to monetize their pages.
Image ads will show in rotation with text ads. On a page by page basis, Google's technology determines whether text ads or image ads are likely to make you more money, and serves the best ads to your page.
Google image ads are currently in beta and are available in 4 major formats: 468×60, 728×90, 120×600, and 300×250.

Google on Image Ads

Some examples

PageRank Tool - Search For Sites With High PageRank

Marketing Fan — Wed, 05 May 2004 00:26:42 +0200

PageRank Prowler allows you to set a PageRank level which it will look through Google search results to find sites at or above that PageRank. These results can be saved as an HTML sheet or in a CSV list. The benefits PageRank Prowler has over other PageRank software are

It allows you to search for multiple terms at once. For example, you can search for sites linking to any of your main competitors all at the same time.

PageRank Prowler also allows you to search for specific search terms and not just backlinks. (OptiLink just searches the backlinks of a given site).

PageRank Prowler will also allow you to search starting from URLs within a given site / sites and return results from there.

At $67 PageRank Prowler is significantly cheaper than OptiLink.

Update May 18th: unfortunately the whole application crashed due to the copy protection virtual vault (that calls home I think..)... The author Shawn Pringle assisted me with installation, but unfortunately we couldn't manage to make it work more than 1 or 2 times per PC... he refunded me the money - but now I am without tool! :-(