Adwords QS impacted by Page Load Times

Marketing Fan — Thu, 06 Mar 2008 15:38:02 +0100

Now it’s offical – the Adwords Quality Score will become influenced by your page load times !

Now it’s time to start tuning your sites not only for visitor stickyness, reducing abandonment

but to effectively increase your bottom line…

per WMW thread here the AdwordsAdvisor confirmed

AdWordsAdvisor wrote:

Landing page load time will become an additional factor in determining landing page quality in the near future. An exact date has not been determined.

A Inside AdWords blog post has always been planned to announce this in advance, to explain why it is occurring and outline the potential benefits to users and advertisers.

At some point following the blog post, landing page load time will begin to be reported on the Keyword Analysis Page.

Then, following that, several weeks will pass before load time starts to actually be factored into the Quality Score – so that advertisers will have time to make adjustments to their pages if they wish.

As an aside, now that the page load time initiative has been mentioned in this and other public forums, the Inside AdWords blog post is likely to be posted sooner rather than later – perhaps as early as this week. Once it has been published, although the WebmasterWorld terms prohibit me from linking to it, I will post the text of it here.

So now it’s really time to enable the CSS compression in Drupal and get rid of extra load on pages…

SpeedPPC - PPC campaign setup automation tool

Marketing Fan — Thu, 30 Aug 2007 15:53:03 +0200

So I came across the new tool SpeedPPC which promises roughly 72,000 % speedup in setting up campaings on Adwords & MSN ... well – sounds too good to be true, or?

What it does offer:

permutations of keywords (like all 50k+ cities) thru your keywords, ads and landingpages
generation of proper ad groups (Google Adwords only allows 2000 lines per group, so if you are bidding broad,exact,phrase that means no more than 666 REAL keywords)

a datafeed script that allows you to populate your landing pages with product info from merchants (good if you are to promote video recorders or other retail productc)

Thereby a close to perfect match between

Keyword >>> Ad Text >>> Landing Page

which in turn means a good CTR (click thru rate) to your ads and (jopefully) a better QS (quality score) on Google Adwords (GAW).

SpeedPPC also allows tracking on the keyword/ad/landing page level…

What it also promised is to lifts conversion rates by dynamically changing the landing pages based on the original search keywords used. That means injecting the keywords into the landing page – which isn’t new or hard to do at all. but still.

For roughly $ 500 this tool is not cheap.

For $ 500 you can buy nice things, but keeping in mind that this is a one-time investment (compared to subscription based tools) this new SpeedPPC could offer a nice all-in-one-solution for stomping out full “long tail campaigns” and this would be perfect for things like bidding on “lawyer in ~~city~~“ ...

I read, that SpeedPPC has a promotion for $497, which implies that they want to raise the price, so maybe today is a good day to buy that tool… give it a shot!

Update Feb’08 : I came across Efficient PPC today and it looks like it offers the same functionality minus datafeed integration as Speed PPC

why no YSM? because you need a gold account for importing files, that means you have to spend 500+$/mo