I just found – via my referer log (!) that Yahoo launched the beta version of the Yahoo Instant Search – something similar to the "I feel lucky" button of Google that just brings you to the #1 SERP - check it out

Just after Googling I saw yesterday's announcement from Danny sullivan in New Yahoo Instant Search Gives Answers Directly — No Results Page Required

That means of course that – if adopted by wide number of numbers, the #1 spots becomes even more attractive to all search marketers… (ok ok – you cannot go above #1 … or can you ?!?

Some more coverage on Instant Search by Yahoo:

John Batelle
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