Yahoo’s Community buying spree

Yahoo is going to buy yet another “hype” community – facebook… for a whopping 1 billion – or more…

if not Yahoo, then MSN or Google might do…

The reason is simple… it’s not just the 7.5 million users there… it’s the try to catch on with those viral marketing success things, those buzzes that nobody can plan…

In fact facebook hit an important point in it’s development, where the network effects in the community were probably high enough to justify that price. These network effects should be strong enough to drive the community “from the inside” because enough users have enoguh motivation and benefits to got there “anyway”

It’s funny to read about the diva-like behaviour of the 22-year old owner, pissing off normal business management people for not wanting to get up to a meeting at 8am

Heck – if I would be approached as horny as Mark Zuckerberg was by the companies I would also want my sleep… he has not much to lose with a striving community… and it seems he knows that… or at least feel that

PS: note to myself: must review facebook in terms of community facts for my master thesis … and update the glossary here


network effects

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